The goal of this project was to create a modern brand identity and website for Path Forward Travel Co., a travel company focused on offering high-end, curated travel experiences. I wanted the visual identity to feel elevated and sophisticated without leaning too heavily into traditional luxury travel branding.

To create this balance, I paired a playful typeface with a handwritten script font. The combination gives the brand an approachable feel while giving the feeling of handwritten travel notes.

I also designed a custom logo mark in Adobe Illustrator to serve as the focal point of the brand identity. When speaking with the owners of Path Forward Travel Co., they shared that their goal is to help people “see the world.” I translated that idea into the logo by combining an eye with a globe, creating a visual representation of exploration and discovery.

The color palette draws inspiration from nature, incorporating greens and blues that reflect landscapes and water.