The goal of this project was to create a cohesive brand identity and website for the BMW Family Reunion. I was inspired by their family photos and their previous t-shirt designs. The color blue stood out in many of the photos so I decided to use it as the foundation of the color palette. I selected the accent colors to compliment the rich skin tones represented across the family. To give the brand a more personal feel, I selected a handwritten typeface and customized it in Adobe Illustrator.

www.bmwreunion.com